FOR IMMEDIATE RELEASE

July 30, 2004

For More Information, Contact:
Rick Herman, 585-272-8222 or
Gary Boyer, 315-258-2855

Six Rochester Home Builders Sign On To CityScape 2004 at Newcroft Park

Rochester, NY—The Rochester Home Builders' Association, in cooperation with the City of Rochester, has announced six participating builder/developers in the Newcroft Park development. Builders who have signed on to the project include:

• @home Builders
• Atlas Builders, Inc.
• Barden Homes,
• J. DiMarco Builders, Inc.,
• Jeff Shear Homes, Inc., and
• Morrell Builders, Inc.

"We are excited to be partnering with the City of Rochester on this unique new home community," says Joel DiMarco, President of J. DiMarco Builders Inc. and 2004 Rochester Home Builders' Association President. "We are responding to the demand for new construction in the city of Rochester."

Newcroft Park, off Atlantic Ave., just west of North Winton Rd., is designed to be a beautiful, tree-lined cul-de-sac featuring 22 homes built in the tradition of urban living. With properties in the $130,000 - $195,000 price range, Newcroft Park will be a city neighborhood with character and ambience within walking distance of many services and amenities. The homes' designs blend front facades that have a strong urban character with modern-day amenities, such as open floor plans and first floor master suites.

Newcroft Park is the first market-rate new single-family home community in Rochester in over 15 years.

The date for the first of these homes to be open to the public is September 9, 2004, when Newcroft Park will be the site of "CityScape 2004," a housing event expected to draw thousands of visitors and provide them with great ideas for the construction of a new home, remodeling project, or unique decorating ideas.

CityScape 2004 is a community partnership with Charter One Bank, ESL, First Niagara Bank, the City of Rochester and the Rochester Home Builders' Association.

For more information on Cityscape 2004 at Newcroft Park contact the Rochester Home Builders' Association at 585-272-8222 or visit CityScape on the web at http://cityscape.cityofrochester.gov.

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